Post by account_disabled on Mar 7, 2024 3:34:13 GMT
To improve the profitability of your business? In this article we tell you: New challenges await Customer Experience . Automation and Artificial Intelligence (AI) have been with us for a long time , but the implementation of both is increasingly necessary to achieve effective shopping experiences. Due to changes in consumer habits, sales strategies must be adapted quickly, since it is practically impossible to follow them with traditional advertising systems. And they are doing it thanks to AI and automation! For example, chatbots are key in customer service; The automation of email marketing campaigns is essential for the festive and discount seasons, etc. Data that tells stories According to Gartner, when making a purchase, 65% of people consider Customer Experience more important than price. For its part, Temkin Group assures that an increase in CX generates more income. Additionally, he adds that 73% of companies with above-average Customer Experience maturity perform better financially than their competitors.
According to Forrester, 72% of companies say that improving the way they engage with their customers is their top priority. With these percentages growing more and more, there are no longer many doubts about the importance of the purchasing experiences that people have, and Buy Bulk SMS Service how they perceive that form of contact they have with a company, brand or product. So CX is a priority for businesses because satisfied customers spend more money and stay loyal to your company, and improving their digital experience is essential. In automatic mode Automation has ceased to be an opportunity and has become a necessity, and accelerating digital transformation is already in the plans of many companies that want to compete strongly in different sectors. Some benefits of automation are cost savings, greater presence before customers, acceleration in processes, positioning against the competition, and more.
But being in automatic mode does not mean dehumanization. Quite the opposite, since for everything to work correctly, trained people are needed to carry out all the processes. In itself, and in a reality that is increasingly omnichannel, companies seeking to grow will need to accelerate their digital transformation to offer an excellent customer experience. According to Google, for those who want to conquer the present and the future, automation is the answer: it will help them be more agile when it comes to innovating and, thus, drive business objectives efficiently, accelerating their digital transformation for tomorrow. . Artificial Intelligence in many ways in shopping experiences Artificial intelligence is transforming the way we use data. Through predictive models, machine learning helps thousands of organizations automate processes and make informed decisions in real time.
