Post by account_disabled on Jan 18, 2024 8:55:32 GMT
In some cases, you might even touch on a topic that leads to six or seven other posts, too. After your team writes a new post, it is important to look back and decide if there are areas where you can clarify a certain topic or provide additional important information. Then add these items to your content calendar. Once the new posts go live, you can link to them from the original blog content, which can help with search optimization.
Some digital marketers refer to this as content siloing, but it is really up to you if you want to use a more formal content structure like a silo or just go from one topic to the Email Marketing List next organically. 8. Remember Keyword Research A big part of blog management is knowing what keywords to target within your posts. a no-brainer to someone well-versed in how content marketing and SEO work, it is an area where a lot of new bloggers struggle. So, why do you need keyword research? Well, it is important to understand what people are actually searching for online. When you can figure out the actual terms and phrases they’re using to find the information they’re looking for, you can start to aim to be that resource by including those terms in your copy.
However, it is important to then determine the amount of traffic each keyword is getting and who the competition is on Google or Bing for those terms. Keyword research is essentially the tool that you can use to ensure your content gets in front of the right audience looking for answers to the topic you’re writing about. 9. Avoid Content Cannibalism Another important aspect of blog management to remember is to avoid content cannibalism. What this means is competing with yourself for the same search position on Google.
Some digital marketers refer to this as content siloing, but it is really up to you if you want to use a more formal content structure like a silo or just go from one topic to the Email Marketing List next organically. 8. Remember Keyword Research A big part of blog management is knowing what keywords to target within your posts. a no-brainer to someone well-versed in how content marketing and SEO work, it is an area where a lot of new bloggers struggle. So, why do you need keyword research? Well, it is important to understand what people are actually searching for online. When you can figure out the actual terms and phrases they’re using to find the information they’re looking for, you can start to aim to be that resource by including those terms in your copy.
However, it is important to then determine the amount of traffic each keyword is getting and who the competition is on Google or Bing for those terms. Keyword research is essentially the tool that you can use to ensure your content gets in front of the right audience looking for answers to the topic you’re writing about. 9. Avoid Content Cannibalism Another important aspect of blog management to remember is to avoid content cannibalism. What this means is competing with yourself for the same search position on Google.
